educational

2257: A Proactive Solution

With the release of GenX Law's customized 2257 Register software, webmasters, producers, and content providers have a specialized tool for coping with the record keeping demands of the evolving 18 USC 2257 statute.

Editor's note: I recently visited GenX Law's web site, where they claim that "With the 2257 Register software you have the power to manage all of your performer records in a centralized database with digital copies of documentation files and identification photos," and thought to myself "Hello, now wouldn't this be handy!" I'm not going to rehash the whole "2257" issue here: let's just say that if you have a web site and / or shoot content, then you need to be concerned about this law – but you needn't be burdened by it. There's a new tool on the block that can help you get your records in order, and save you time while doing it. Let's take a closer look: ~ Stephen

GenX Law, a partnership of a legal professional and an adult business owner, now hold the exclusive rights to mxdevelopment’s 2257 Register software. According to GenX's CEO, "We customized 2257 Register so that it exactly models the regulations, leaving no holes with which the government can litigate against an adult entertainment company."

"We have also provided an online table for companies to access. In this table we mirror the regulation to 2257 Register, thus demonstrating how the software keeps you in perfect compliance, said the CEO."

GenX Law President Nikita Rusini added that "Our software has features for everyone; webmasters, content providers, and adult multimedia corporations. For example, 2257 Register establishes a working relationship between webmasters and content providers." This feature allows content providers to send webmasters all necessary records upon purchase of sets, thus increasing the speed of record entry and making their life much easier. All the content providers must do is provide their clients with a URL which the webmaster can plug into their software and instantly update their database.

"Furthermore, one of the most annoying specifications of the new regulation is not only must you have each performer organized alphabetically, and cross-referenced by each name or alias, but you must also have copies of the depictions and where the depiction is located. This is too must be available on demand!" said Rusini.

2257 Register’s "add new records" features allows you to upload a computer generated image, digital image, or still image of a web cam session so that copy of the depiction (thumbnail of the performer) is available within the database. The "add records" feature also allows you to record the URL associated with the depiction.

The goal of GenX Law in creating 2257 Register is to protect the adult entertainment world from the government's "declared intent to crack down on smut." It is for this reason 2257 Register is available for an extremely reasonable rate, for both single and sponsor copies, and you can even have the software installed on your own server for a minimal extra fee.

"I use 2257 Register with my own company which made me recognize that if more adult entertainment companies had this software it would be much harder for the government’s war on porn to succeed – and that is our ultimate goal," said Rusini.

GenX Law has made certain that with 2257 Register, every compliance document is at your fingertips, and in turn, available for the Department of Justice on demand. So when the federal government comes knocking at your door, rather than finding record-keeping holes, thus justifying your jail time, all they will find is perfectly kept documents.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More